a) bet an amount large enough to discourage chasers on the flop
b) check the flop and bet an amount large enough to discourage chasers on the turn.
Looking at 2+2 some people go the other way, saying you want people to chase the flush draw so you should bet a smaller amount to encourage action. In fact lets say you are in position and facing a raise on the flop. The choices seem to be:
a) flat call the raise allowing the chaser to chase his flush - he might shove the turn even if he misses
b) put a small enough raise in on the flop that he calls, but that it leaves you the correct implied odds on the turn to chase your full house even if he hits his flush
Of course this goes against most advice in the books which is to try to win the pot now but the flip side is you win much smaller pots. If you encourage the chasers you can win much larger pots.
I need to think about this a lot more.